About Us

PRORIDE AUSTRALIA

ProRide Australia is the official distributor of Rudy Project for Australia and New Zealand.

We support the brand across cycling, outdoor, and optical channels, working with retailers, bike dealers, and opticians while also serving customers directly through our online store.

Our role is to make Rudy Projectʼs performance eyewear and helmets accessible in both markets with reliable product availability, local support, and the right technical guidance.

We focus on products that solve real problems in real conditions. In Australia and New Zealand, light is harsher, distances are longer, and environmental stress is higher. Product choice is not a detail—it directly impacts visibility, safety, and performance.

As a new player, our approach is focused and deliberate: fewer brands, deeper expertise, and stronger support.

We work to help every customer find the right setup—fit, lens, and configuration—based on how and where it will be used.

We donʼt just sell products; we solve problems.

 EXPLORE PRODUCTS

DESIGNED FOR REAL CONDITIONS

Choosing the right setup depends on how and where you ride.

Fit Engineering

Adjustable systems ensure stable fit at speed and over long durations.

Lens Technology

Each lens platform is designed for specific light conditions. There is no universal solution.

Helmet—Eyewear Integration

Products are engineered to work together, improving airlow, comfort and usability.

CHOOSE YOUR LENS BASED ON CONDITIONS

Australia means high UV exposure, strong glare and fast light transitions. Lens choice directly affects what you see and how fast you react.

VISION CORRECTION IS PART OF PERFORMANCE

If you need prescription lenses, vision is not optional —it is performance critical.

Rudy Project Sport RX solutions integrate vision correction into performance eyewear, maintaining clarity, protection and stability —even under high intensity.

This allows athletes to perform without compromise.

Sport RX is not optical retail. It is performance equipment built around your prescription

DESIGNED TO LAST

Rudy Project approaches sustainability through product design: durability,
replaceable components, and long-term use.


The Ride To Zero program focuses on reducing impact across the product
lifecycle, from materials to packaging and end-of-life management.


The goal is to reduce waste by extending product life and improving how
products are made and maintained.

RIDE TO ZERO
  • Durable materials built for long-term use.
  • Replaceable components to extend product life.
  • Emissions measured across the full product lifecycle.
  • Responsible packaging.